Altius founder targets $100 million industry with DIY restoration model

Orlando Ojeda has spent more than 40 years managing disaster recovery for major institutions in the Atlanta area. He is now applying that experience to a new company, Altius, which offers a self-service option for property damage mitigation.

Ojeda previously built Full Circle Restoration and Construction Services into one of Atlanta's largest firms in the sector. The company generated $100 million in annual revenue before he sold it in 2021. He remained with the organization until 2025. His new venture changes the standard industry structure by allowing clients to handle specific tasks themselves.

The model mirrors the business strategy of large home improvement retailers. Ojeda notes that companies succeed when they empower customers to perform work independently to reduce expenses. Altius facilitates this by selling or renting mitigation equipment. It also trains property management staff to execute specific services without hiring external crews.

For clients who prefer traditional assistance, Altius provides a full-service team. Ojeda oversees the work, manages the budget, and coordinates with insurance providers. He cites his ability to mobilize resources quickly as a key asset. He states that he can deploy 200 workers to a job site within two hours if a situation requires it.

Ojeda’s career includes managing high-profile emergencies in Georgia. He led the recovery efforts at Grady Memorial Hospital after a major flood during the 2019 SEC Championship Game. He also guided businesses and universities through repairs after pipes burst during the 2022 freeze. His clients have included Emory Healthcare, the University of Georgia, Georgia Tech, and Gwinnett County government.

The Building Owners and Managers Association awarded Ojeda the 2025 Georgia President’s Award for his contributions to the industry. He described the honor as comparable to receiving an Academy Award for work in commercial real estate within the state.

Ojeda works 12 to 15 hours a day and cites health, time, and soul as the core values that drive his operations. He balances these demands with time spent with his wife, three adult children, and three grandchildren.