Pike to Star in 'Feed,' a Body Horror Film Pitching at AFM

Rosamund Pike is set to star in and produce a body horror film titled Feed. The project will be pitched to buyers at the American Film Market starting next week. The Veterans is handling international sales for the title, while CAA Media Finance manages U.S. rights.

The story follows Erin, a mother who seeks to turn her tween gymnast daughter into a star influencer. She discovers a collagen supplement that aids her daughter's rise. As fame increases, the child undergoes a monstrous physical transformation. Daniella Isaacs wrote the screenplay. Her work draws from the 2022 Finnish horror film Hatching by Hanna Bergholm.

Leslye Headland will direct the feature. She previously worked on The Acolyte and Russian Doll. Pike is producing the film under her Primitive Streak banner. Other producers include Shelley Browning, Steven Schneider, Ara Keshishian, Petr Jakl, and Sam Ritzenberg. ZQ Entertainment financed the script development.

Pike described the film as an anarchic take on social media obsession. She noted the project addresses the desire for fame without notable skill. She also called out the monstrosity of modern motherhood. Pike stated the film plays in the genre space and targets current fears regarding the digital world. She called Isaacs and Headland perfect collaborators who understand the dangers of being a girl in a body.

The project aims for the same market space as The Substance, a 2024 film by Coralie Fargeat. That title grossed more than $77 million worldwide. Feed uses high-concept themes and body horror to appeal to audiences. The film is positioned as contemporary and confronting.

The pitch at AFM is the next step for the project. The film is currently in development. No release date has been announced. The team is seeking distribution partners to bring the horror drama to theaters.