Prime Perks: Amazon Integrates Uber Eats Directly

Amazon has immediately activated a new benefit for its U.S. Prime subscribers by integrating Uber Eats directly into its retail platform. The move allows customers to order from hundreds of thousands of restaurants through Amazon.com and the company's shopping app without paying delivery fees on orders totaling more than $25.

To encourage early adoption, the companies provided a joint release stating that new users can claim $20 off their first two Uber Eats orders. These orders must total at least $25 to qualify, and the promotion expires 14 days after the service launches.

This agreement serves as the second restaurant delivery partnership for Amazon. The company previously added Grubhub to its Prime benefits in 2024. Amazon confirmed that the Grubhub offer will end as the Uber Eats service begins. Prime members currently pay $14.99 per month or $139 per year for the subscription, which primarily includes free shipping.

Andrew Macdonald, Uber's president and chief operating officer, described the new feature in the release. He said the team built an experience intended to make restaurant delivery feel as natural, convenient, and affordable as ordering other items on Uber Eats.

The announcement follows a major shift in the grocery delivery sector. DoorDash proposed a $17 billion acquisition of Instacart last month. That deal aims to combine DoorDash's logistics network with Instacart's grocery technology to better compete with rivals entering the restaurant delivery space.

Walmart has also expanded its own delivery efforts since partnering with Subway last summer. The retailer has since added select locations for Dunkin' and Papa Johns. Greg Cathey, Walmart's senior vice president of e-commerce transformation, reported that the platform now hosts 2,400 restaurant locations.

Cathey noted that 65% of orders placed through Walmart's delivery service since the Subway launch included additional items from Walmart's inventory. This data suggests a trend where delivery services act as entry points for broader retail purchases.