Phoenix shop Brew-Ja's opens with witch theme and Mexican roots

Phoenix residents can now visit a coffee shop that treats magic as a daily practice rather than a seasonal gimmick. Brew-Ja's operates seven days a week, maintaining a mystical atmosphere year-round.

Owner Ana Sebellano chose the name to honor her background. She explained that the word 'brewja' translates from Spanish to English as 'witch.' Sebellano said her family practices magic every day and that this tradition is a core part of her life.

The shop's interior design reflects specific meanings tied to Sebellano's heritage. She noted that the red doors signify entering different dimensions. Purple represents wishes, while black stands for darkness.

The menu features beverages from various countries. Sebellano said the coffee base uses Italian and Costa Rican beans. The shop also serves matcha from Japan, chai from India, and Mexican lemonades made with Jamaica and hibiscus. Horchata is also available.

A lower level of the building houses a boutique. This space sells supplies for magical practices, including incense, candles, honeys, body scrubs, perfumes, pheromones, and crystals.

Sebellano described the location as a place for people who enjoy wishes and magic. She stated that the name, menu, and decorations all tell a story rooted in her identity.